2012 Awards

October 2012

1st Place Ad Wheel Award - Social Media

  • American Public Transportation Association (APTA)
  • Facebook - Facebook promotion resulting in 8,000 new fans in a two month period

1st Place Ad Wheel Award - Fare Media

  • American Public Transportation Association (APTA)
  • Groupon Promotion - 7,000 train tickets sold in a one day social media promotion

1st Place Ad Wheel Award - Print

  • American Public Transportation Association (APTA)
  • XPress Magazine - This is a quarterly magazine that is on every Rail Runner train. The magazine has schedules, fares and bus connections as well as in depth articles about our passengers and the benefits of public transportation

1st Place Ad Wheel Award - Billboard

  • American Public Transportation Association (APTA)
  • A Faster Way to Santa Fe - Billboard advertising the new express train for the New Mexico Rail Runner
Rio Metro Spotlight Award - 2012

September 2012

2012 Grand Prize Spotlight Award

  • South West Transit Association (SWTA)
  • Overall Marketing - Awarded to one transit agency each year for outstanding marketing campaigns

1st Place Transit Spotlight Award - Mixed Media

  • South West Transit Association (SWTA)
  • A Faster Way to Santa Fe - Mixed media campaign promoting the new express train for the New Mexico Rail Runner
AdWheel Award - 2012

1st Place Transit Spotlight Award - Electronic Media

  • South West Transit Association (SWTA)
  • New Mexico Treasures - 30-second TV Spot highlighting the beautiful state treasures that are accessible from the New Mexico Rail Runner

1st Place Transit Spotlight Award - Social Media

  • South West Transit Association (SWTA)
  • Email Marketing - Electronic newsletters and email marketing to 10,000 plus opt in subscribers

2nd Place Transit Spotlight Award - Social Media

  • South West Transit Association (SWTA)
  • Facebook - Facebook promotion resulting in 8,000 new fans in a two month period